Understanding Your Client’s Wedding Aesthetic: Tips for Aspiring Designers

As an event designer with years of experience and someone who teaches event design, one of the most important lessons I’ve learned—and now share with my students—is that every wedding design must start with a story. Today, couples are moving away from generic, cookie-cutter designs and opting for personalized aesthetics that reflect their personalities, experiences, and shared journeys. For aspiring designers, understanding how to create that perfect story for your clients can be the difference between a design that’s simply beautiful and one that’s truly unforgettable.

• Get Personal: Go beyond basic questions and dive into the couple’s story. Ask about their favorite memories, styles, and what defines their relationship to uncover design inspiration.
• Translate Their Story: Use those insights to create a cohesive design. Whether it’s a color palette inspired by their travels or a nature-themed wedding for outdoor lovers, ensure the aesthetic reflects them.
• Personalization is Key: Incorporate custom elements like monograms, favorite quotes, or meaningful symbols. Personal touches set a wedding apart and make it memorable.
• Balance with Functionality: Ensure that the design flows well and remains practical. Stunning décor shouldn’t disrupt guest experience or event logistics.
• Tell the Story Throughout: From the ceremony backdrop to the table settings, carry their story across every element of the event for a cohesive and impactful experience.
• Collaborate and Stay Inspired: Listen to your clients, collaborate with vendors, and don’t be afraid to push creative boundaries. Couples are more open to stepping away from tradition, so showcase your unique ideas.