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🚨 New Podcast Episode 📣 Unlocking the Secrets to Boosting Event Leads & Booking

Oct 16 / The IWED Blog


 Mastering Lead Generation with The Knot’s Tom Chelednik

In this latest episode of IWED Uncut, host Lucy Molina sits down with Tom Chelednik, lead-generation guru from The Knot Worldwide and WeddingPro, to discuss something every event designer and wedding professional strives to perfect: converting leads into loyal clients. Their conversation dives deep into practical insights and strategies designed to help you turn your hard-earned leads into consistent bookings. If you’re looking to expand your client base and maximize conversions, this episode is a treasure trove of knowledge.

Episode Highlights:

Understanding Today’s Client Landscape

Tom and Lucy kick off by exploring the changing expectations in the wedding industry. As Tom points out, “Couples now want instant connection and meaningful interaction,” not just a business transaction. For wedding pros, the challenge is adapting to these new standards and building genuine connections.

Proven Strategies to Generate Leads

Tom shares actionable strategies, blending online and offline approaches to attract potential clients. Key tactics include personalized communication, data-driven insights from platforms like The Knot and WeddingPro, and modern tools like Instagram and Google to reach couples actively searching for vendors. “Personalized outreach stands out,” Tom says, “and platforms that align with your clients’ interests can make all the difference.”


Converting Leads to Bookings

Moving from leads to bookings takes a strategic follow-up process. Tom stresses the importance of quick, personalized responses. "When you follow up within 24 hours, you’re far more likely to convert,” he advises. Tom’s tips include optimizing the sales funnel to keep potential clients engaged and emphasizing what makes your service unique.

Inspiring Success Stories

Real-world examples round out the episode. From a small floral business that boosted bookings by 40% with personalized follow-ups to a venue doubling inquiries through targeted ads, these stories offer inspiration and insights you can apply to your business.

Lucy and Tom’s conversation delivers actionable takeaways for wedding professionals ready to grow their client base. Don’t miss the full episode of IWED Uncut to learn more about lead generation and client conversion strategies!