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Flowers with Purpose: Floral Selection Expertise with IWED


Choosing the Right Florals for Your Event

Choosing flowers with purpose involves understanding the symbolism and meanings associated with different blooms. Each flower carries its own unique significance, making them powerful messengers in your arrangements.


Red Roses: Symbolize love and passion, ideal for romantic occasions.

White Roses: Represent purity and innocence, often used in weddings and to convey sympathy.

Yellow Roses: Signify friendship and joy, suitable for celebrations and expressions of happiness.


White Lilies: Symbolize purity, virtue, and the restored soul, often used in funerals.

Stargazer Lilies: Convey prosperity and success, suitable for congratulatory messages.


Red Tulips: Symbolize perfect love, great for romantic gestures.

Yellow Tulips: Represent cheerful thoughts and sunshine, suitable for uplifting occasions.


White Daisies: Symbolize innocence and purity, used in arrangements for newborns or to express sympathy.

Gerbera Daisies: Convey cheerfulness and playfulness, perfect for celebratory events.


Phalaenopsis Orchids: Symbolize love, beauty, and strength, suitable for various occasions.

Cymbidium Orchids: Represent strength and nobility, often used in arrangements for formal events.


Red Carnations: Convey love and admiration, suitable for expressing deep emotions.

Pink Carnations: Symbolize gratitude and remembrance, often used on Mother's Day.


Symbolize adoration and loyalty, ideal for expressing feelings of admiration and long-lasting love.


Represent prosperity, good fortune, and a happy marriage, popular in wedding arrangements.


Symbolize heartfelt emotions, gratitude, and understanding, often used to express genuine feelings.


Represent rebirth and new beginnings, suitable for welcoming a new life or starting afresh.


Vary in meaning depending on color; generally symbolize longevity, joy, and fidelity.

White Chrysanthemums:
Used in funeral arrangements, symbolizing truth and loyal love.


Symbolize anticipation and protection, a thoughtful choice for expressing care and consideration.

Understanding the meanings behind these flowers can help you convey specific messages and emotions through your floral arrangements.

Take Away the Guessing Game: Become a Floral Expert with IWED!

Never struggle with the choice of florals ever again! No matter what event you're putting together, whether it's for a large gathering or small; an indoor or outdoor venue; something more classic or more modern; whether you're working with round tables or banquet-style table centerpieces'll know what to do! Once you study with IWED, you'll be fully prepped to tackle the world of events!

Try our PEF® | Professional Event Floral Program and get the practical training you need to become the #1 Florist in your area. Start your very own business once you learn everything from centerpiece arrangements, to classic bridal bouquets, to boutonnieres and corsages. You'll learn with all the proper tools, floral foam, and containers so you know how and when to use everything at your disposal in the floral game.

Don't wait to turn your passion into a career. Start doing what you love and loving what you do! Let us show you how...