The IWED Blog

Planning a family reunion can be stressful for anyone, but an event design professional has a much more objective look on things. Rather than trying to suit everyone’s tastes and preferences, this person is thinking about how the event will come together as a whole to...

Are you throwing a 100th birthday party? This is a huge milestone that should be celebrated in the best way possible. There are some constraints that an event design professional may have to work around with a birthday of this magnitude – for example, it may have to...

Corporate event design is one of the most creative fields in the world of event planning right now. Every business wants to stand out, and most are branching out into all kinds of new venues, styles, and themes that can be a lot of fun to work with. One of the latest...

If you’ve been tasked with planning a gala event for a corporate client, you know that big things are expected. The word gala brings to mind festivity, lavish event design, and big success for corporate fundraising. But you don’t have to overwhelm yourself with...

When you are trying to build your event design business, one thing that you are always going to be working for is more clients. While repeat clients are always a great thing, having a consistent flow of new clients is part of what helps you earn that event planner...

Nonprofit events are a unique challenge for anyone who has ever tried to plan one. The budget is usually limited, and often the point of the event is to raise money or awareness – or both. With that very specific goal in mind, the event design has to be focused, and...

When you want to go from an ordinary corporate event, to something extraordinary that your guests will be talking about for years to come, you have to pay attention to the details. Your event design must be filled with smart, creative touches that create memorable...

One thing we talk about quite often in our event design program is how to use technology to make your event design more immersive and experiential for guests of all sorts. Technology can be a great tool for making an event reach further, mean something deeper, and...