Event Design
Master Program

As Low As $37.50/month

The Accredited Special Events Design Master’s program (AED+M) is an exciting collaboration between the Institute of Wedding and Event Design (IWED) and the North American Academy of Wedding and Event Planning.

Together, we have created an advanced degree program for event professionals by combining the industry-leading Accredited Event Design Program from IWED, with the Academy Master Wedding Business Program. The programs can be taken in any order, but both must be completed for certification. Upon graduation, you will become a Master Level Accredited Event Designer and be ready to take your business to the next level.

Event Design
Master Program

As Low As $37.50 per month
only available to A.E.D Graduates

The Accredited Special Events Design Master’s program (AED+M) is an exciting collaboration between the Institute of Wedding and Event Design (IWED) and the North American Academy of Wedding and Event Planning. 

Together, we have created an advanced degree program for event professionals by combining the industry-leading Accredited Event Design Program from IWED, with the Academy Master Wedding Business Program. The programs can be taken in any order, but both must be completed for certification. Upon graduation, you will become a Master Level Accredited Event Designer and be ready to take your business to the next level.

Master Program
Modules 1-6

In the first 6 modules you will learn the in’s & out’s of the wedding & event industry, how to spot emerging trends, and set your own! We also look at some proprietary software available to help plan & design your events, generate a strong portfolio through styled shoots & how to get exposure through a variety of mediums.

In the next 6 modules you’ll get insights into how to build your business by developing a strong brand identity & maintaining robust business practices.

Unit 1 - Harnessing Inspiration & Using Story Boards

In this module, we are going to help you become better at harnessing your inspiration so you can grow as a wedding professional.  We will also teach you how to use Story Boards to help you communicate your design ideas.

Unit 3 – Designing with Software

In this module we consider the importance of presenting your design to the client and introduce you to the three primary ways to present your designs; hand illustrations, three-dimensional computer renderings and physical models.  You will also learn effective presentation methods.

Unit 5 - Building a Portfolio

In this module we look at the importance of a Portfolio and teach you how to start building yours. You will learn how to sell yourself to clients and about using software to present your proposals.

Unit 2 - Trend-Spotting and Trend-Setting

In this module we consider details and trends to help you develop your skills as both a trend-spotter and trend-setter.  We will also look at color trends and how to predict them and teach you how to apply trends to your wedding business.

Unit 4 - The Secret to Successful Styled Shoots

In this module we teach you the secrets to a successful Styled Shoot. You will learn the basics you need to know, how to develop a concept, all about planning your Styled Shoot and how to prepare and be organized on the day.  We will then teach you how to market and submit your Styled Shoot for publication.

Unit 6 - Getting Published and Maximising PR

In this module we are going to teach you how to find your story and successfully sell it to the media, so you can be published, or gain PR for your business and your work.

Master Program Outline
Modules 7-12

In our next modules we examine the business of blogging – a huge aspect of the wedding & event industry including how to write great content that is relevant and will drive traffic to your business. Then we look at brand identity & development, how to develop a strong business plan using best practices, how to strategically price your services in a competitive but still profitable manner – and then finally how to market your business using various forms of social media.

Unit 7 - The Business of Blogging

In this module you will learn about all aspects of wedding business blogging. There are topics on design and themes, what to write, promoting your blog and tips for SEO. Wherever you are with your wedding business blog, this module will help you make blogging your wedding business a success and a pleasure!

Unit 9 - Writing a Business Plan

In this module you will be taken step by step through the process of writing your own business plan. You will also write a mission statement and learn how to review your business.

Unit 11 - Marketing and Your Ideal Bride

In this module we teach you how to use a 5 step plan to help you attract an ideal bride (one that really exists!).

Unit 8 - Branding 101

In this module you will gain an understanding of the importance of branding and learn how to design your own successful brand.  We will teach you the 5 disciplines of brand building and share our 7 step plan for creating your own brand.  In this module you will also learn how to audit your brand.

Unit 10 - Pricing for Profit

In this module we explore pricing your services and teach you about the different strategies you can use to ensure you are pricing for profit.

Unit 12 - Instagram & Building Your Client Base

You will learn about ‘the grid’, stories and how to review your stats on Instagram & create an Instagram strategy.

Master Program Outline
Modules 1-6

In the first 6 modules you will learn the in’s & out’s of the wedding & event industry, how to spot emerging trends, and set your own! We also look at some proprietary software available to help plan & design your events, generate a strong portfolio through styled shoots & how to get exposure through a variety of mediums.

In the next 6 modules you’ll get insights into how to build your business by developing a strong brand identity & maintaining robust business practices.

Unit 1 - Harnessing Inspiration & Using Story Boards

In this module, we are going to help you become better at harnessing your inspiration so you can grow as a wedding professional.  We will also teach you how to use Story Boards to help you communicate your design ideas.

Unit 3 – Designing with Software

In this module we consider the importance of presenting your design to the client and introduce you to the three primary ways to present your designs; hand illustrations, three-dimensional computer renderings and physical models.  You will also learn effective presentation methods.

Unit 5 - Building a Portfolio

In this module we look at the importance of a Portfolio and teach you how to start building yours. You will learn how to sell yourself to clients and about using software to present your proposals.

Unit 2 - Trend-Spotting and Trend-Setting

In this module we consider details and trends to help you develop your skills as both a trend-spotter and trend-setter.  We will also look at color trends and how to predict them and teach you how to apply trends to your wedding business.

Unit 4 - The Secret to Successful Styled Shoots

In this module we teach you the secrets to a successful Styled Shoot. You will learn the basics you need to know, how to develop a concept, all about planning your Styled Shoot and how to prepare and be organized on the day.  We will then teach you how to market and submit your Styled Shoot for publication.

Unit 6 - Getting Published and Maximising PR

In this module we are going to teach you how to find your story and successfully sell it to the media, so you can be published, or gain PR for your business and your work.

Master Program Outline
Modules 7-12

In the first 6 modules you will learn the in’s & out’s of the wedding & event industry, how to spot emerging trends, and set your own! We also look at some proprietary software available to help plan & design your events, generate a strong portfolio through styled shoots & how to get exposure through a variety of mediums.

In the next 6 modules you’ll get insights into how to build your business by developing a strong brand identity & maintaining robust business practices.

Unit 7 - The Business of Blogging

In this module you will learn about all aspects of wedding business blogging. There are topics on design and themes, what to write, promoting your blog and tips for SEO. Wherever you are with your wedding business blog, this module will help you make blogging your wedding business a success and a pleasure!

Unit 9 - Writing a Business Plan

In this module you will be taken step by step through the process of writing your own business plan. You will also write a mission statement and learn how to review your business.

Unit 11 - Marketing and Your Ideal Bride

In this module we teach you how to use a 5 step plan to help you attract an ideal bride (one that really exists!).

Unit 8 - Branding 101

In this module you will gain an understanding of the importance of branding and learn how to design your own successful brand.  We will teach you the 5 disciplines of brand building and share our 7 step plan for creating your own brand.  In this module you will also learn how to audit your brand.

Unit 10 - Pricing for Profit

In this module we explore pricing your services and teach you about the different strategies you can use to ensure you are pricing for profit.

Unit 12 - Instagram & Building Your Client Base

You will learn about ‘the grid’, stories and how to review your stats on Instagram & create an Instagram strategy.

Send Me More Info!

Download our 2018 Program Guide for a complete overview of our programs, tour dates, costs & more! 

The IWED Advantage

Learn all about our program in this quick 60-second explainer video we call The IWED Advantage. See how you can take your business to the next level with a hands-on or online education from IWED!

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E8 4RT
+44 07 484 867828

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Deerfield Beach, FL
USA, 33441
+1-800-504-7615

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