If there is one thing that is absolute in the wedding planning industry, it is the fact that word of mouth is your best source of advertising. The wedding vendor niche is small and tightly-knit, and vendors will recommend those that they have enjoyed working with before. Additionally, couples will pass on the names of vendors that they loved during their own wedding planning. Do you know how to become a wedding planner that gets this kind of attention? Here are a few tips from our wedding planner certification program:
Give Them Stories Worth Telling
If you want referrals from your clients, you need to give them something that they can’t help but talk about – in a good way! Be sure to wow them with amazing customer service, a cool head during the inevitable disasters, and personalized attention to their needs. Go above and beyond to make their day as magical as you can, and be sure that your event design connects with them on an emotional level.
Make It Easy to Share
Another way to get people talking about you as a wedding planner is to make it easy for them. Be sure you have a social media presence, and tag them in your posts during your time working with them so they can find you. Have links to your website or portfolio conveniently placed in your bio, and provide plenty of business cards or other materials that your clients can offer to friends. The more you build your presence, the easier it will be for your clients to pass your information along to others.
Reward Them for Sharing
Loyalty programs are also a great way to get your clients to share your wedding planner services with their newly-engaged friends. There are many ways to reward couples for sharing. For example, if you have an in-house photographer, offer a discount on one-year anniversary photos for a new client referral. Or offer things like restaurant gift cards for romantic locations nearby. Think outside the box with rewards, but stick to something that makes sense for a newly married couple.
Take Your Education a Step Further with a Wedding Planner Certification
When you were learning how to become a wedding planner, you may have taken any number of paths to get there. However, if you want to wow your guests with knowledge and skill that you’ve learned from industry pros with decades of experience, you can also increase your knowledge by going back to school! Our online wedding planner certification program can be done at your own pace, and will help you freshen up your portfolio to impress your clients. That in turn will lead to more referrals for you in the future. Invest in your business with just a little bit of help from IWED Global.