Those initial meetings with your clients are always crucial moments. Their take on your portfolio of previous work can make or break their decision to work with you – which is why you need a portfolio that wows. This example of what you can do should show off the absolute top of your skill set, your best work ever, to show your clients just what you can do for them. But creating this portfolio can be confusing if you’ve never had to make one before. Here are some tips for what you need to do to create or improve your portfolio:
Include the Right Kind of Photos
There are many types of photos you can put in a wedding planner portfolio, but there are two types in particular that really blow potential clients away. The first is before and after shots of venues where you did the wedding design. This shows your creativity and how well you can transform any venue into a personalized dream come true for a couple. The next type you’ll want to include will be professionally shot photographs from a design shoot, so that you can show off details that you may not usually be able to when you are working with a couple on their big day.
Show Off More Than Just Wedding Design
Your portfolio also needs to give your potential clients a good overview of your skills as a wedding designer, which means including sample timelines, inspiration boards, press clippings from any media coverage of events you designed, and more. Be sure that your portfolio is more comprehensive vs. just photos. One great thing to include is any education you may have. If you are a certified wedding planner, for example, be sure to include your certifications. You’ll also want to include a section that shows how you’ve solved problems on the big day, as well as a section with your personal biography for easy reference.
Improve Your Portfolio with More Education
At IWED Global, we work to help wedding planners earn that certification that can take their skills and knowledge to the next level. We do this with a certified wedding planner course that you can take online at your own pace. In this course, you’ll learn everything from the history of event planning and how to transform trendy themes for personal events, to how to market yourself as a wedding planner, how to manage big events, how to work with vendors, and more. If your wedding planner portfolio is lacking in any area, this is one of the easiest ways to beef it up and make it more impressive, while gaining the essential wedding planning skills you need. Get in touch with us today to learn how you can get your wedding design certification on your own time from industry pros at an affordable price.
