PANTONE COLOR OF THE YEAR 2023

Viva Magenta is a color that offers boldness and courage. It is a versatile shade that can be mixed with various hues in four palettes.
PANTONE COLOR OF THE YEAR 2023
PANTONE 18-1750 Viva Magenta is a color that offers boldness and courage. It is a versatile shade that can be mixed with various hues in four palettes.

This color can be applied in a range of finishes and applications such as glittery, matte, nails, lip and hair, making a bold statement for anyone who wants to express themselves bravely. PANTONE 18-1750 Viva Magenta is not just limited to personal expression but can also be used to inject excitement and drama into home interiors. This dynamic and vibrant color adds energy to any environment and suits an array of materials, textures, and surfaces. It is a nuanced crimson red that creates a beguiling presence instead of dominating boldly. PANTONE 18-1750 Viva Magenta can be introduced through a painted wall, art, accent furniture or home décor, or as a bold accent in a pattern, invoking the spirit of nature.

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