A Wedding Designer's Guide

You've heard the horror stories. A woman goes into a hair salon to get her hair cut and colored and comes out wanting to file a lawsuit. Her friend walks into a clothing store and stomps out - fuming - because the sales associate kept trying to sell her something she didn't want. Your brother and his wife fire their architect because she continued showing them "no-name house plans" when they really wanted something unique.

Like any service industry, wedding design and decor business owners occasionally fall prey to the "I'm the expert" approach. If you want to bedazzle your brides, there are more effective ways to do that.

  1. The trick to developing and maintaining any great relationship - whether it's personal or professional - is to understand that open lines of communication beat everything. And communication is not just about talking. The most important part of communication is listening. For big days like weddings, people often have very clear 'mental maps' about what they see as their dream. The goal of any great wedding designer is to listen carefully so he or she can recreate that idea.

  1. In storytelling, the effective writer acts as a guide but lets the reader be the hero of the story. Successful wedding designers do the same thing. As much as the wedding designer has the technical skills and inventory to design a wedding with finesse, it is the bride and groom that decide on the theme - even if it isn't the designer's idea of an elegant wedding design. That's part of being respectful of clients.

  1. Any job, including that of a wedding designer, can be tedious at times. Particularly during wedding season, it is easy to fall into 'automatic' mode just to get everything done. Surprise your brides and grooms by taking a deep breath (or two) and going the extra distance to make their big day. Do that extra something you know no other wedding designer would do.

  1. And the finishing touch in every wedding design is remembering that the relationship you are developing with the bride and groom, could develop into a life-long relationship. And a loyal customer will do your marketing for you!

Check out this information on SuperOffice's website:

"Customer service has an impact on both existing customers and potential customers. A recent survey found that 68% of consumers would react by telling

friends and family about it by posting it on a social network. And as each Facebook profile has an average of 155 friends, the reach of this experience can quickly touch thousands.

"A recent report found that 86% of U.S. adults are willing to pay more for a better customer experience and 73% of U.S. adults said a friendly customer service made them fall in love with a brand."

More evidence that great customer service is the way to bedazzle your brides!

What do you do to get a fabulous reaction from your brides? Post a comment. W'd love to hear from you!

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